📍 new york, ny

Esa Mei

By day I work in programmatic advertising. On the evenings, I run esameii, a content brand with 170K+ followers.

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01 work experience

where i've worked

a mix of programmatic advertising, product, and content strategy.

  1. Oct 2025 – Present

    Associate Account Manager, Programmatic Ads

    a Fortune 500 company · New York, NY
  2. 2021 – Present

    Content Strategy Analyst (Content Creator)

    esameii · TikTok, Instagram, YouTube
  3. Jun 2025 – Aug 2025

    Product & Business Solutions Intern

    Peacock · New York, NY
  4. Sep 2024 – Apr 2025

    Programmatic Advertising Intern

    NBCUniversal · New York, NY
  5. Sep 2023 – Jan 2024

    Business Development Growth Intern

    Instorify · New York, NY
  6. Jan 2023 – Aug 2023

    Fulfillment Operations

    OHTNYC
  7. Aug 2022 – Feb 2023

    Multimedia Content Creator

    Gong cha
02 case studies

a few projects that show how i think

outside of the day-to-day, here's a look at how I approach research, strategy, and scaling something from scratch.

01
case study · dec 2022

Rare Beauty Market Research

objective

analyzed Rare Beauty's market position by examining how well it aligns with audience values and identifying growth opportunities, using research methods that connect strategies to real-world impact.

results

  • identified Rare Beauty's strengths in mental health alignment, inclusivity, and Gen Z appeal
  • proposed actionable growth strategies, including international expansion and sustainability initiatives
02
case study · oct 2024

Netflix Solutions Consulting

objective

developed and delivered a 15-minute pitch showcasing how Adobe Experience Cloud tools could enhance a Fortune 1000 company's digital experience and business goals.

results

  • delivered a professional, client-focused presentation demonstrating expertise in product analysis and solution alignment
  • bridged technical expertise with business objectives in a tailored pitch as an Adobe Pre-Sales team member
03
content strategy analyst · TikTok, IG, YouTube

Scaling esameii to 170K+

objective

scale a personal brand by turning hundreds of pieces of previous content into a repeatable playbook.

results

  • grew to 170K+ followers and 100M+ impressions applying that playbook
  • ran A/B tests on content hooks, posting cadence, and audience segmentation — doubling growth in 6 months
see more case studies →

let's talk

open to full-time roles, freelance product/growth work, and brand partnerships

say hi →